Here were the most popular stories on Inman this past week:
9. Lead generation is a whole new ballgame now that Facebook Messenger has joined the lineup.
8. When your Facebook lead generation is generating zilch, here’s what you do.
5. A Borrell Associates report examines how real estate agents are spending their advertising dollars.
1. Did you hear the one about the two Realtor associations who voted to dissolve their own MLS?