Lots of people dream up wonderful, pie-in-the-sky ideas. It takes a higher level of thinking and strategic gusto to turn goals into action.
In luxury real estate, if you have the passion and the skills to execute your plans, that’s called a superpower, according to industry exec Sharran Srivatsaa.
Prior to joining Teles Properties as co-president, Srivatsaa was in the investment world at both Goldman Sachs and Credit Suisse advising on corporate strategy.
At Teles, he’s focused on building out the company’s robust agent service platform. He is a sought-after speaker and will be on stage at Inman’s Luxury Connect conference in Beverly Hills, California, October 19 and 20, providing insights on how to become an elite agent.
We caught up with him to talk about the qualities that turn average agents into awesome agents.
Inman: At Luxury Connect, you’ll be speaking about the seven superpowers of elite agents. What is a superpower to you?
Sharran Srivatsaa: Superpowers are those qualities in both the mindset and the mechanics that take agents from average to awesome.
As I advise a diverse group of the top 53 real estate teams in the country, the No. 1 superpower is the psychology of the team leader and particularly their “singularity of focus.”
However you slice it, clarity is power, and the passion and drive doesn’t just come from having that singularity of focus; it is the psychology that surrounds how to bring that focus to reality and the intrinsic reasons why that focus, that goal, that objective, that prize is so very important to them.
In essence: Why do you want that goal so bad? And are you brave enough to fight for it? Why?
In what situations are these superpowers most used or most useful?
These so-called superpowers have two primary functions.
First, to fuel the creation of strategy, and second, to make that strategy a reality. Strategy and execution are two different skill sets and, even more basic, they are two different mindsets.
They are two sides of the same coin. The coin of success.
No other business model is like that of real estate services business, where each group is running their own business within a business.
A broker is running a brokerage, a team leader is building a team or a mini-brokerage, and a producing agent is running his or her individual book of business.
Each takes clarity of strategy and determined execution. The superpower’s role is in converting strategy to reality.
What things can real estate professionals do to enhance their own superpowers?
Superpowers are within reach of us mere mortals. They can be acquired. They can be developed. They can be perfected.
Superpowers can absolutely be learned and practiced.
For example, one of the top superpowers of elite agents is verbal dexterity. The ability to communicate with simplicity but wrapped in sophistication.
Nobody is born with that superpower. It is learned. It is practiced. It is intentional.
And it can not only have an impact on an agent’s business, but its trickle-down impact can have a deeper impact on an agent’s overall confidence as it goes to the very core of communicating their value proposition and their personal brand.
I have often seen agents and brokers focus on tactical ideas to help their business. A social media strategy here. A marketing piece there. A lead generation idea here. A high-conversion script there.
However, success does not come from what we do per se, it comes from who we become. Developing superpowers related to mindset can have a exponential impact on our business and our lives, whereas the mechanics and tactical ideas, while they may helpful in the short term, are often linear contributors to our growth and success.
To hear which 7 superpowers elite agents bestow, don’t miss Luxury Connect in Beverly Hills.
