- Use free and low-cost resources, such as Inman’s website or books at the library.
- Treat yourself by changing your scenery and frame of mind so you can refocus.
- Go for an easy win: call in favors, and ask for reviews and referrals from friends and family.
Dry spells — they happen to the best of us. But just because your business might slow down a bit, it doesn’t mean you can afford to sit around and wallow in sadness or let it get you down.
You have to keep moving and hustle twice as hard to make it through tough times, especially in an industry like real estate. Here are three ways to get your groove back during a dry spell in real estate:
1. Use resources to self-motivate
Even when business is tough due to a recession, changing market conditions or unexpected events that cause things to slow down, you must always project an air of confidence.
Even when the next listing could be the one that makes or breaks your month, you can never appear desperate or less than confident in your abilities. No one wants to think of their agent as anything but strong, knowledgeable and competent, so take advantage of the resources available to you.
Articles and other info shared by Inman News are a great place to start. Books, audiobooks, podcasts on selling strategies — and even self-help books — can help you push through, learn and get excited again. And they can be acquired for free or at a very reasonable cost.
2. Treat yourself
If you’re feeling a little down in the dumps about how things are going, there’s nothing wrong with treating yourself in a small way. Maybe that means a new business suit, going out to a nice lunch or seeing a movie.
If all you’re thinking about is how bad business is going, it’s perfectly fine to take a little break, refocus, recenter, change your scenery and come back refreshed and ready to work on your goals. Just don’t spend too much money or time away from your work.
3. Go for an easy win
Sometimes all you need to regain your confidence and get your groove back after a dry spell is a layup or small victory. Maybe it’s time to call in that favor from a well-connected family member who promised to introduce you to a prospective client.
Ask 10 friends and former clients to give you positive reviews online, whether on your business Facebook page, LinkedIn profile or on real estate websites that list agents.
Ask those same friends to share their ratings with their friends, or better yet, to give you a personal referral to someone they know who might be in the market to buy or sell. Focus on an easy win, and parlay it into something bigger and better.
It can be tough hitting a slow period for your business — but you didn’t get into real estate to be a quitter — you came here to win. Get your groove back, and you’ll be back on the path to success in no time!
Sam DeBianchi is Estate Agent and founder of DeBianchi Real Estate in Miami, Florida, as well as coach and founder of SamSpeaks Coaching. Follow @SamDeBianchi on Twitter and Instagram or on Facebook.
