Maponics, a provider of boundary sets and other data to many real estate websites and vendors, has been snatched up by Pitney Bowes, a provider of products and services that power commerce, according to an email sent to Maponics clients.
Maponics’ spatial data paired with Pitney Bowes’ identification and location software will offer clients a “holistic, accurate and precise view of your target audience that we believe to be unmatched in the market,” the email said.
Maponics boundary sets lie beneath the search tools of a broad range of real estate websites and apps.
Clients have included Zillow, Trulia, Century 21, Redfin, ApartmentList.com, FindTheBest (operator of FindTheHome) and Rent.com, Inman reported in July 2015.
Its boundary sets delineate areas including neighborhoods, residential subdivisions and school attendance zones.
Maponics also provides a menu of neighborhood data products — such as its Communities product, which can allow consumers to home in on properties in distinct communities that can form around “social objects,” like hospitals, national parks, school grounds and military bases.
Pitney Bowes is a $4 billion technology provider, according to the email. Its products cover customer information management and engagement, location intelligence, shipping and mailing, and global ecommerce.
It claims to deliver products to “over 90 percent of the Fortune 500” and to have more than 1.5 million clients in about 100 countries.
“We recognize that by joining forces, we will have a unique position in the market as data quality and location intelligence specialists who offer the highest quality solutions, while providing our clients a competitive advantage,” the email said.
Maponics and Pitney Bowes did not immediately respond to emailed requests for comment.
In 2015, Maponics acquired neighborhood data provider Urban Mapping and became the provider of boundaries to Onboard Informatics, another data provider that feeds content to many real estate firms.
