• If your email signature sticks with clients, it’ll be easier for them to remember and recommend you.
  • A referral rewards program will help former clients remember your services and refer you.
  • To get more referrals, add a "recommend a friend" section to your website.

More than half of the leads you will generate as an agent come from referrals and past clients. This works out great for you in a couple of ways:

  1. It means making a great impression on just one client could send new client leads your way.
  2. Your referral already trusts you and is ready to invest in you and your business.

For any businessperson, and especially real estate agents, this is key.

People who are looking to make a significant life change by purchasing a home will seek the advice of friends and family. If someone is referred to you, he or she will already trust in you because his or her friend or family member did. So how do you make sure past clients are referring you?

Here are four ways to secure every referral opportunity:

1. Change up your email signature

For people to remember you, your email signature will need to be something that sticks. Instead of just using your name and company in your email signature, add your logo with links to your social sites so that your email recipients have opportunities to learn more about you and familiarize themselves with who you are.

If your email signature sticks with clients, it’ll be easier for them to remember and recommend you to a friend or relative later down the road.

When your past clients look you up and see the referral button, they won’t have to send an email directing friends and family to your website or call them to give out your info. They can quickly take care of the introductions straight from your web page.

Getting your past clients to refer you starts with making sure they remember you and giving them a convenient way to send friends and family your way. When you add the bonus of a referral reward, your client will benefit, too.

Follow these four steps, and let your referrals do the rest.

Alex Quilici has been a successful entrepreneur in the telephony space for the past 15 years, and is now the CEO of YouMail, which replaces traditional voicemail with unique call management services.

Email Alex Quilici.

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