Four New York City brokerages — Keller Williams Realty Landmark, Keller Williams NYC, Re/Max Metro and Fillmore Real Estate — made the The Real Trends 500 list in residential firms with highest grossing sales in 2015.
Keller Williams Realty Landmark in Flushing Queens came in at number 229, with a total volume of $914,533,789 in sales last year. The firm was also recently ranked the No. 1 real estate firm in Queens County for the third year in a row.
At number 295, Keller Williams NYC pulled $742,292,894 in 2015 sales. While headquarters are on the 6th floor of 1155 Ave. of the Americas in Manhattan, KWNYC services all five boroughs of New York City.
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Lezley Schad, CEO and team leader of KWNYC Midtown, says her office provides education, technology, coaching and consulting so agent associates can thrive in a competitive market. By installing programs like a monthly education calendar and a leadership council and agents who serve as a board of directors, high-trust relationships can be naturally cultivated within the office.
“Environment matters and we have created a collaborative, educational and consultative-based atmosphere that has a win-win philosophy between us and our associates,” she said. “We believe we are in partnerships with our agents and associates, and we treat them like business owners.”
Headquartered in Staten Island, Re/Max Metro was ranked 444 with $503,473,916 in sales volume last year. With second and third offices in Bay Ridge and Bensonhurst, RE/MAX Metro also services Brooklyn.
Fillmore Real Estate, NYC’s largest privately-owned brokerage from Brooklyn, was number 491 with $459,824,573 in total sales last year. Fillmore recently joined the Real Estate Board of New York back in February and has headquarters in Sheepshead Bay, with a total of 16 offices across New York City.
“In 2014, there were 170 firms recording over $1 billion in residential sales, while there were 209 firms that accomplished this in 2015. It was an incredible year for the nation’s leading residential real estate brokerage firms,” said Steve Murray, president of Real Trends.
Real Trends analyzed the 500 largest residential real estate brokerage firms in the U.S. to find 2.9 million residential sales transactions closed in 2015. Overall, this is a 29 percent share of all new and resale transactions completed by brokers over the course of the year.
Although the 500 ranked brokers closed $934 billion total sales in 2015, The Real Trends 500 list represents less than three-fifths of 1 percent of all brokerage firms in the nation. The total transaction volume completed by the 500 ranked brokers is an increase from $810 billion in total sales in 2014. The top brokerages in the nation continue to outpace industry standards, according to Real Trends.
While housing sales increased 9.5 percent between 2014 and 2015 — one of the strongest years since the housing slum — Real Trends ranked brokerages sales scaled even higher to 13.1 percent, Murray said.
Real Trends compiles two lists every year: transaction sides and sales volume, both encompassing 500 brokerages with some overlapping depending on performance. All information is independently verified, according to the data firm.
In order for brokerages to make either the top 500 in volume or number of transactions, firms needed to make a minimum of 1,702 deals in 2015, an increase from 1,495 one year ago.
With 342,300 transactions in 2015, NRT, LLC topped the ranks in number of transactions to hold title as the largest residential brokerage in the U.S. Owned by Realogy, NRT, LLC purchases firms to operate as partners of Coldwell Banker, Sotheby’s International Realty, Corcoran and Zip Realty.
The second largest firm to hit the list for number of transactions is HomeServices of America Inc. from Minneapolis with 230,813 deals last year. With 82,259 transactions, The Long and Foster Companies, Inc. from Virginia was number three.
Schad says her primary piece of advice is to build a database and feed it daily. Her team uses the four foundational models — lead generation, economic, budget and organizational — to stay on top in New York City.
“We know agents that become the ‘local economist’ can compete in any market. Therefore, we spend time with our associates discussing market trends and industry information,” Schad said. “We also believe that, together, everyone achieves more and, although our agents are individuals, we think as a team.”
