- No app lasts forever on a user's device, especially real estate apps. ClientLinkt does a better job than most at keeping the customer involved.
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
ClientLinkt is an app that can be white-labeled for brokerages and agents. It offers service provider recommendations and promotes local market expertise.
Platform(s): iOS, Android; desktop account access
Ideal for: Brokerages and teams
Top selling points
- Auto-publishes social media posts
- Ongoing client notifications
- Dedicated account managers
Top concerns
- Client usage after “settlement period”
- Competition from Yelp, Google, etc.
- Agent apathy
What you should know
There are a lot of apps like this on the real estate market. Not to mention some website called Yelp.
In these instances, it’s going to come down to executing a plan to keep the customer interested after they’ve been in their new house for a few months. ClientLinkt does a better job than most.
The software integrates an automated social media outreach effort to Facebook and Twitter.
Posts and tweets promote home-care efforts related to the service providers on your list. Each post links to a landing page and the full article.
Even if your customers no longer tap your icon on their device to find a plumber, the social media posts will continue.
Each post is nicely done, encouraging customers to share your app and prospects to download it.
ClientLinkt assigns an account manager to each brokerage or team to oversee the adoption process and share marketing best practices for the app.
The backend is sharp and simple, and the overall user experience will encourage use.
Each post is nicely done, encouraging customers to share your app and prospects to download it.
You can send emails and texts to contacts to promote the app or announce that a new vendor has joined your list.
Agents can also attempt to monetize the app by charging non-settlement related professionals to showcase their services. There’s an included email pitch to send them.
The company is working on additional language versions of the app and a sign-in prompt for users so agents can identify specific customer activity. This would then lead to individualized notifications.
There are a lot of canned apps out there for agents to slap their mug on, but I find ClientLinkt to be the only developer that understands the real value is in staying in touch 24 to 36 months and beyond after closing.
Check out the ClientLinkt website.
Have a technology product you would like to discuss? Email Craig Rowe.
