Learn how you can prepare and then execute on your trade show game plan — allowing you to truly capitalize on your investment. In this webinar, tradeshow marketing experts Monica Torresi and Vanessa Murray share tips and steps you can take to maximize your ROI, including:
- Setting objectives that are clear and achievable
- Redefining how you measure ROI and success
- Creating actionable plans for managing your event team’s processes
- Measuring post-event success through outreach and follow-up
