Zillow hosted a Premier Agent Summit in the company’s home turf of Seattle, and CEO Spencer Rascoff live tweeted the event.
Rascoff’s real time coverage comes on the heels of the most recent industry commotion about the value of Zillow leads, spurred by Gary Keller’s comments at the KW Family Reunion about lazy agents and Internet advertising. Here’s a few snippets of what Rascoff had to say:
Story from @PremierAgent of 82 year old who found her on @zillow and listed home with her. #PremierAgentSummit
— Spencer Rascoff (@spencerrascoff) February 25, 2016
“I call the consumer back in 3 minutes or less”, @PremierAgent #PremierAgentSummit #winning pic.twitter.com/1B2RSGZPFC
— Spencer Rascoff (@spencerrascoff) February 25, 2016
“Every lead is an invitation to start a conversation about their plans”. Don’t cherry pick leads. You never know. #PremierAgentSummit
— Spencer Rascoff (@spencerrascoff) February 25, 2016
“My @PremierAgent spend is more than my mortgage payment. But it’s worth it.” #PremierAgentSummit
— Spencer Rascoff (@spencerrascoff) February 25, 2016
“Agents who say it is a waste of money need to have longer time horizon. Invest in your business.” #PremierAgentSummit
— Spencer Rascoff (@spencerrascoff) February 25, 2016
“I need Zillow for branding leverage. Helps me win listings” #PremierAgentSummit
— Spencer Rascoff (@spencerrascoff) February 25, 2016
“Doubled my 2016 ad spend with @ZillowGroup this year” #PremierAgentSummit
— Spencer Rascoff (@spencerrascoff) February 25, 2016
