Panelists Guy Wolcott with Homesnap, Christopher Ling with Nerd Wallet and Lex Groenewegen with Placert discuss the top must-haves for homebuyers and sellers in 2016.
- Agents want a consumer tool and consumers want a first-class mobile app.
- Agents know more about the context, neighborhood, etc. They need the right tools to share that information.
- It’s about context, process and about how you share the information.
- Change your behavior a little bit to accommodate the preference of the consumer.
- Consumers want real-time interaction and want to be able to search at their leisure.
- Agents need to be available all the time so that consumers.
- Use tools like Periscope to interact with consumers virtually as if they are there in real-time.
- Content is the gateway for many consumers. Provide accurate and strong online content that engages them right off the bat.
- Consumers want the insider information like what is going on in a community. They want the social aspect of a property.
- Consumers want to know that their brokers are using the best possible tools available.