• Hiring the right person may take more time, but listen to the feeling inside your gut that's telling you whether or not a person is right for the company.
  • Company culture can mean a lot of things, but you have to define it and stick to it as you scale.

Real estate technology companies are a dime a dozen, so what does it take to build a strong, growing team?

A key is growing in a very collaborative way, and keeping that company culture the whole time, Frederick Townes with Placester suggests. Culture is a lot of things. It’s what you believe and it’s how you actually work. As your business or customers change, it informs how your employees act.

Caren Maio of Nestio says you define the culture, you set it and you stick to it. You have to determine what your core values are and draw that line.

Jenna Bascom / Inman.com

Jenna Bascom / Inman.com

It influences everything from who you hire to your customers. It can be challenging and painful to say no to consumers, but you have to find your consumer base and say no to the rest of them. And you have to learn to make those employees that you have happy.

Nestio implemented a system that allows a stipend for employees so that they have a certain amount of funds each month do to what makes them happy.

You have to keep the company culture to grow to scale, says Glenn Shimkus of Docusign. It may take more time to hire someone, but when you hire that person you know you can trust it’s all worth it. Employees need to respect one another and leaders need to take care of them.

If you take care of your employees, the chance is strong that they are going to step up and take care of one another in a time of need.

The hardest hires are always the executive leaders. It’s not that there aren’t good people out there, it’s them being in the right place and the right time, says Townes.

Maio says you may need to spend more time doing things that are uncomfortable and things that are added to your plate, but if you have a gut feeling against hiring a person, go with it.

Email Kimberly Manning

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×