Inman

How to turn threats into business opportunities

5 second Studio / Shutterstock.com

Who are you, and why would I pick you as a real estate agent?

When you are developing a marketing plan, it’s crucial to analyze your situation and determine your business opportunities.

Here are a few things you want to consider:

1. What are my strengths?

Let’s look at this in relation to all of your marketing platforms. Ask yourself, “What my strengths, and the strengths of my services and products?”

The key to your success is your strength!

2. What are my weaknesses?

Be honest with yourself so that you can either turn those weaknesses into strengths or get rid of them completely.

3. What are your opportunities?

4. What are my threats?

Definition of a threat: External trend or change that can reduce your sales or profits and make it hard to achieve your goals.

Turn these threats into opportunities. Here’s a few examples:

Respond by making your weaknesses your strengths and reframing business problems as challenges.

Melinda Goodwin is Luxury Home Division Director with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

Email Melinda Goodwin.