- Eat, sleep and breathe your target audience. Knowing this group is essential to winning the PPC game.
- Keep it fresh: having multiple assets makes for good A/B testing.
- Don't skimp on your calls to action; take the time you need to perfect your message.
Internet marketing techniques abound today, but social media marketing is probably the best way for you to establish a strong brand on the Internet. Pay-per-click (PPC) advertising is a part of the social media realm that you should understand before jumping in.
Facebook, Instagram and Twitter are three solid social media platforms that can take your business to the next level. All three social media platforms offer PPC options for advertisers interested in getting maximum results from their marketing efforts.
Let’s take a close look at five strategies that can help you slaughter the real estate PPC game with these social media channels.
1. Understand your target audience
Too many agents rush into running ads before completing their market research. You must be familiar with the keywords, demographics and fine details about the market you’re advertising in.
Get to know your market’s language. Visiting several real estate forums can help you learn more about the language used by your targeted audience.
2. Be prepared to test multiple headlines, text descriptions and images
Testing your headlines, text descriptions and images can help you determine what is giving you the best conversions. Studying your competition’s ads provides an idea of what is working in your market. You should not settle for anything less than a .035 percent clickthrough rate for your ads.
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3. Set a sensible daily budget
Set a daily budget that does not put a strain on your marketing finances. Take an aggressive approach in your PPC marketing venture, but scale it down once you are close to reaching your daily advertising budget.
4. Rotate your ads
You must rotate your ads to maintain a high clickthrough rate. This is a big point many agents overlook. Your prospects will be attracted to fresh messages that appeal to their real estate needs.
5. Provide a clear call to action
Seasoned agents understand the value of using a clear call to action in their ads. A clear call to action directs your prospects to contact you and learn more about your services.
You should always include a clear call to action in your ad and on your landing page. This simple tip can help increase your conversion rate.
Getting new leads is critical for anyone interested in excelling as a real estate agent. Online marketing gives real estate agents a golden opportunity to get great exposure for their business.
Facebook, Instagram and Twitter are three platforms you cannot afford to ignore. Using the five strategies above can help you dominate the real estate PPC game with ease.
Jonathan Phillips is the owner of JM Phillips Group. Follow the group on Facebook and Twitter.
