- With so many different places communicating information about ourselves, it's now important to have a hub for personal and business content.
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Atlas is a Web presentation and marketing tool for real estate agents.
Platform(s): Browser-agnostic; mobile-optimized
Ideal for: web-savvy agents and teams wanting to emphasize web marketing and improve listing presentations
Top selling points
- Highly attractive, horizontal scroll design
- Content flexibility
- Ease of use
Things to consider
It would be easy to use an Atlas2go site as your primary website. However, the tool is best leveraged as an online presentation and content delivery mechanism.
Full review
Atlas2go is all about compelling information design.
The software uses a unique horizontal design and dynamic content cards as windows into the various forms of online personas accumulated by real estate agents.
Everything from your Zillow profile to your YouTube channel can be collected and clicked to on one of up to 80 Atlas2go “conversations” account holders can build.
Each site can have a vanity url and functions exactly like a standard website.
However, its horizontal scroll, unique background designs and an array of icons and content access panels make it stand out from most other web marketing tools.
Agents can use Atlas2go to build listing presentations, assigning cards to their website bio, a recent sale testimonial, their portal account and a Facebook page.
It could also become an ideal tool for linking to the sites of nearby restaurants or retail hotspots, especially when used to deliver an overview of a new housing development or condo community.
Each conversation can have a vanity url and functions exactly like a standard website.
The software includes a series of icons that represent an array of business types or forms of content.
Users can finger-swipe their way through an entire services proposal, even tapping to access your DocuSign account to sign a listing agreement or buyer representation form.
Atlas2go’s powerful visuals and user-interface themes are presenting — in a new light — content you’ve already created and maintain.
Your presentation URL can be shared like any other, on email signatures, via text or on individual listing pages. It also uses a native share command for visitors to disseminate it.
Setting up your Atlas2go page is done submitting a short form to the company after account setup. There’s very little required of the user other than some links and common contact information.
Individual listing cards will soon become a standard part of an Atlas2go conversation, too. For now, agents can link back to existing websites or their portal listings.
Editing and adding content is form-based, requiring no programming, not even simple HTML.
There are almost endless ways an agent or broker can leverage Atlas2go, given its ability to consolidate any from of online content.
Consider its benefits as a recruiting tool, with links to company videos, training information and copy about office culture.
Atlas2go could also deliver company information or training materials.
Ultimately, this is an ideal mechanism for making your listing presentations stand out, and for introducing yourself to leads.
I can envision an Atlas2go page being used as a “cover letter” to your entire Web presence, the one-stop gateway to everything you sell, say and do.
Have a technology product you would like to discuss? Email Craig Rowe.
