The qualities of smart agents are universal. They are easily modeled and, if applied, will lead to dramatic business growth. Being a smart agent refers to intelligence or the ability to focus on the most important areas of the business.
The following qualities distinguish smart agents from their competition:
1. They are ever-learning.
Smart agents realize that learners are earners. They study their craft searching for new and innovative ways to grow their businesses. They read books and articles on the business.
They study how top agents in other markets run their businesses. Applying what they learn leads to consistent growth in their own businesses.
2. They are others-focused.
Smart agents understand that the more they focus on helping others, the more they help themselves.
They focus on identifying the biggest problems their average client faces and developing a strategy to provide the solution in the most efficient way possible. By focusing on the needs of others, their businesses grow at a compounded rate over time.
3. They are statistically aware.
Smart agents study the numbers to spot trends and provide timely information to the market. They know the average days on market, average list-to-price percentage and the absorption rate for their market.
They watch for an increase in days on market to spot a slow-down before others in the market see it. They compare average prices year-over-year to identify whether the market is going up, down or staying flat.
The knowledge of the numbers positions them as the experts in their market. The perception of them as experts leads to business growth that is steady and strong.
4. They are creative.
Smart agents know that for them to stand out from the crowd, they must be different. They tap into their creativity to find new and different ways to market their clients’ properties, promote themselves and develop a steady stream of new clients.
Smart agents realize that their creativity is one of the key components in their business growth. They know their creativity is what will set them apart from their competition and gain them market share. Their uniqueness leads to eyes. Eyes lead to interest, and interest leads to new business.
5. They are persistent.
Smart agents realize that persistence leads to results. Very rarely do people do business with a person after only one encounter. Buyers and sellers do business with people they know, like and trust. Trust is built over time.
Smart agents develop follow-up programs that keep them top-of-mind for their potential clients. They consistently provide quality information that helps meet their prospective client’s needs. Persistent agents are top producers.
6. They are goal-oriented.
Smart agents have a clear vision of where their business is going. They have written goals they review regularly to make sure they stay focused on the direction they want their business to go.
The goals keep them accountable for their daily actions. They use them to formulate daily plans and draw closer to their desired levels of production. Smart agents are laser-focused on their goals, and the results are continuous growth.
7. They are action-takers.
Smart agents know that their success rises or falls on the amount of action they take. They overwhelm the market with action. They understand that without action, everything else is irrelevant.
Smart agents have daily plans of action that are not haphazard. They are strategic and focused on acquiring new business. The massive amount of action that smart agents take is a direct reflection of the impressive amounts of growth seen in their businesses.
Smart agents don’t wait for the business to come to them. They prepare themselves to lead their market, develop a plan and execute the most important aspects of the business. They do it consistently, day in and day out.
There is no microwavable success in real estate. It takes preparation, work and consistent effort. If you want a successful real estate business to be inevitable, develop the qualities of smart agents.
Jimmy Burgess is the founder of Real Estate Sales Machine. Follow him on Twitter.
