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SAN DIEGO — The National Association of Realtors and its new ad agency, Arnold Worldwide, are emphasizing Realtor expertise and humor in NAR’s new consumer ad campaign.
The new ads are set to launch in first-quarter 2016, but scroll down for a sneak peek played on stage Thursday at the “NAR 360” session of NAR’s annual conference.
NAR launching “Redefining the ‘R'” campaign #narannual pic.twitter.com/tfmdHhYeD5
— Andrea V. Brambila (@InmanAndrea) November 13, 2015
Ad agency chosen for new consumer campaign is Arnold Worldwide #narannual pic.twitter.com/hPJVEPKzsD — Andrea V. Brambila (@InmanAndrea) November 13, 2015
Our article on NAR-Arnold Worldwide partnership: https://t.co/b2eCIL4pGU #narannual — Andrea V. Brambila (@InmanAndrea) November 13, 2015
AW’s Lisa Unsworth: Contacting a Realtor is a point of anxiety with millennials #narannual — Andrea V. Brambila (@InmanAndrea) November 13, 2015
AW has created a fictitious game show called “House Off.” One team has a Realtor, the other doesn’t. #narannual — Andrea V. Brambila (@InmanAndrea) November 13, 2015
Lisa Unsworth: Challenges include financing, inspections.”The team that has the Realtor is the one w/ the competitive advantage.”#narannual — Andrea V. Brambila (@InmanAndrea) November 13, 2015
Lisa Unsworth: “It tells people what we want them to do, which is get a Realtor.” #narannual — Andrea V. Brambila (@InmanAndrea) November 13, 2015
Commercials will be out in first-quarter 2016. #narannual — Andrea V. Brambila (@InmanAndrea) November 13, 2015
Sneak peak at new NAR commercials #narannual pic.twitter.com/jPRpL4mRrN
— Andrea V. Brambila (@InmanAndrea) November 13, 2015
