Instagram is a mobile force to be reckoned with. With 400 million users, it’s larger than Twitter, and advertisers report that ads on the service outperform those on other platforms.
But beyond the photo filters, Instagram can also be a new way to generate business. Real estate professionals like Anne Jones, Joyce Rey and Dusty Baker all make Instagram a core part of their branding and marketing efforts. Companies like Windermere and Houlihan Lawrence have turned the service into a powerful new way to promote their listings. And accounts like Haute Residence have built large audiences around their tempting listing photos.
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If you’re looking to spruce up your Instagram feed, learn what’s working when it comes to real estate, or simply figure out if the service is right for you, we’ve put together a list of 18 inspirational Instagram accounts worth following.
Have an account we missed? Share it in the comments and we’ll add it to the list.
Anne Jones, Windermere
Joyce Rey, Joyce Rey Real Estate
Open House today from 11-2PM at 140 S Cliffwood Ave. Exceptional private, gated, exquisite Spanish Mediterranean estate exuding warmth and charm. Surrounded by mature giant Palm trees, “million dollar landscaping”. Interior design by James Magni. @arlenerutenberg #Brentwood #luxuryliving #luxuryrealestate #dreamhomes A photo posted by Joyce Rey Real Estate (@joycereyrealestate) on
Dusty Baker, Keller Williams Realty, Montecito, California
This bad boy just funded and is set to close tomorrow! My buyers are coming from out of state and SB is lucky to have them. These are the type of clients I’ll be friends with for a long time! A photo posted by Dusty Baker (@dustyjbaker) on
Chad Carroll, The Chad Caroll Group
It’s never everyday you can get a Penthouse for under 1 million with views like this. New listing Quantum 3 bedroom PH4901 hitting the market today $999,000 @the_carroll_group www.TheChadCarrollGroup.com #thecarrollgroup #miami #newlisting #realestate #penthouse A photo posted by Chad Carroll (@chadcarroll) on
Nikki Beauchamp, Engel & Volkers New York
From a friend currently overseas. Thanks Caroline. #amsterdam #engelvoelkers #globalrealestate #nbre A photo posted by Your NYC Real Estate Resource (@nikkibeauchamp) on
The Broke Agent
Shut up no you aren’t. And even if you are you can talk to me for like five seconds. A photo posted by thebrokeagent (@thebrokeagent) on
Shawn Elliot, Shawn Elliot Luxury Homes & Estates
Builders’ own #magnificent gated farm ranch situated on 3.29 Acres. Grand chef’s custom eat in kitchen with Carrara marble countertops. Master suite on main with his & hers designer closets and spa bath with radiant heat. Free form beach entry pool with waterfalls and LED lighting, tennis court, pool house with bedroom, and locker room. 3 car garage. Jericho schools. Offered at $2,595,000. For more information, contact Andrea Jablow at 516-524-7743. #realestate #realestateagent #luxury A photo posted by Shawn Elliott (@shawnelliottluxuryrealestate) on
Fredrik Eklund, Douglas Elliman
Season 5 filming…. wearing a green corduroy suit by Prada. Told the driver to stop here, sitting on my SUV, trying to dent the hood with this very moment, taking it all in… everything has changed, yet I’m the same. The smell of Fall, the trees turning, the seasons changing… Are you with me? If you are, thank you for believing in me and coming along on this journey. ? #DoingMe A photo posted by Fredrik Eklund (@fredrikeklundny) on
Windermere
Happy #nationalpugday from #winderpup ?? #pugsofinstagram #puglife #pug #happydog #puglove #realestate #windermere #cutenessoverload A photo posted by Windermere Real Estate (@windermerere) on
Live Urban Denver
Do you know about the #tealpumpkinproject? Find out more at http://www.liveurbandenver.com/blog/the-teal-pumpkin-project.html #teal #pumpkin #trickortreat A photo posted by LIVE Urban Real Estate (@liveurbandenver) on
Caroline Gosselin, Prominent Properties
Solaris Health product launch! #LWE #BIG A photo posted by Caroline Gosselin (@carolinegosselinnj) on
Kim Colaprete, Team Diva Real Estate
Divas drinking not #Rosè but #craftbeer. When in NOT Rome.. #Ölbryggan #Stockholm #Sweden #Scandinavia #beer #boats #brew #view #SpiritMuseum #DivasTakeScandie A photo posted by Kim V. Colaprete (@seattlediva) on
Audie Chamberlain, Lion & Orb
BIG HAPPY BIRTHDAY TO NATALIE (@natatack7) from Lion & Orb!!!!! ❤️❤️❤️ #virgocusp #lion #lionandorb #bigcats #chillin #family #culture #sculpture #photography #beautifuldangerous #bronze #wildanimals #saveanimals #leo #leoseason #carpediem #enjoythelittlethings #amazing #bohemian #gorgeous #hustle #stayhumble #makehistory #beautiful #themalibulife #realestate #publicrelations #agencylife #prlife A photo posted by Lion & Orb (@lionandorb) on
Ines Hegedus-Garcia, Team Miamism
Miami Zen A photo posted by Ines Hegedus-Garcia (@miamism) on
Marguerite Giguere, Windermere Real Estate
How I spent my Sunday. #Tacoma #tacomawa #realestatelife #realestating #squadgoals A photo posted by MargueriteOnTheStreet (@margueriteonthestreet) on
Hawai’i Life Real Estate Brokers
Houlihan Lawrence
Favata House, a George Nemeny-designed #midcenturymodern in #Westchester that received an AIA Merit Award shortly after its construction in 1960. 15 Myrtle Avenue | MLS 4545648 A photo posted by Houlihan Lawrence (@houlihanlawrence) on
The Boutique Real Estate Group
Jump in! You won’t regret it. #luxury #pool #realestate #swim A photo posted by The Boutique Real Estate Group (@theboutiquere) on
Haute Residence
Want to stay in touch with Inman on Instagram? We’re there, too.
