Our recent special report on digital marketing included data about the digital marketing tactics that just don’t work as well as advertised.
Here are the tools that respondents said were least effective:
- Twitter. Real estate is a visual game. Several respondents noted that they found more success with Instagram than Twitter.
- Paid leads. You’re often up against a lot of competition, and you’re shelling out a lot of money to do so.
- Not having enough time and refusing to hire out. Organic lead conversion is successful with consistency, know-how and time. If you don’t have one of those three, find someone else that can help you.
- Spreading yourself too thin. You’ve heard it’s a good idea to have a Facebook, Twitter, Instagram, personal website and professional website? Maybe not. Start small and build your empire slowly.
Do you agree that these tactics are not as effective as they could be? Have you found success with using any of them? Share your thoughts in the comments!