What should we call luxury home buyers? Rich, affluent, well-heeled or upscale?
Who is buying luxury real estate? Royalty, trust funders, stock-option kids or Chinese citizens?
What are characteristics of luxury buyers? Conservative, penny-pinchers, show-offs or cunning?
Do these upscale buyers negotiate commissions, use the latest technology and expect more from their agents?
These questions and more are packed into this first-time industry survey of luxury trends and insights.
Take a few minutes to answer the survey and qualify for a drawing to win an Apple Watch.
