- Text-based, on-demand services continue to appear in the real estate industry
- Great design and contemporary graphics can help an agent's messaging stand out
- Individual listing websites should be leveraged as often as possible
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The pitch
ListReports is a text-based property marketing service offering flyers, infographics and single-listing websites.
Platform: Mobile-first; text and browser-agnostic
Ideal for: Any agent, team or brokerage wanting fast, high-end property marketing at no cost
Top selling points
- Exceptional visual design of all materials
- Rapid turnaround, often in less than a day, sometimes in minutes
- Single listing websites are bold, informative and effective
Things to consider
ListReports designs are not yet customized to individual agency brands, but that is in planned in a pending upgrade.
The close
About five minutes into being demonstrated the features in ListReports, I broke into laughter.
In middle school shorthand, my reaction would be translated thusly: OMG SMH LOL.
You see, I started my real estate career in marketing. I worked for a giant green-and-white commercial real estate company crafting marketing materials for Class-A office properties and tenant representatives.
Nine-to-five, my job was to come up with cool stuff to market real estate.
It’s good thing I sought other avenues of industry practice because my former job can now be accomplished via text message.
Users of ListReports need only send their listing’s address via text to have assembled for them an entire package of property marketing collateral.
In minutes, you can have a series of exceptionally well designed, icon-driven, mobile-first infographics illustrating vital community data around your listing.
ListReports charts are categorized as:
- Convenient: for nearby gyms, coffee shops, gas stations, hospitals and the like
- Schools: detailing names, rankings and distances
- The Great Outdoors: listing parks and outdoor amenities
- Neighborhood Eats: this should be pretty obvious
Graphics are generated by linking a database of visual assets and icons with public and private data sources.
They can be returned complete to an agent in a few minutes for downloading and dissemination.
Open house and listing flyers are as equally well done, even though they may take 24 hours to return.
The “wait” stems from ListReports’ staff verifying the property details, such as list price and ZIP code.
Each listing brochure is picture-heavy and displays the data graphics on the flip side.
Individual listing pages for the Web are, in my opinion, a necessity for effective real estate marketing.
ListReports’ sites effectively juxtapose property information with the same supporting community resources found in the infographics.
A neatly sorted block of icons invite users to meet their agent, explore the listing, browse the gallery, explore the area and meet a lender.
Property images are large and thumb-scrollable. Every website is mobile-first and looks great on desktop browsers.
Account setup is fast and hassle-free. You can use your browser log-in to send properties, as well as track your list of current projects.
There’s nothing here an agent can’t use to prove themselves an effective property marketer. There’s even a listing presentation option.
Frankly, the convenience of it all is the real selling point.
In ListReports, we have yet another real estate software product built around and driven by mobile technologies.
An agent can return a complete collateral library to a listing client in less than a day.
An entire job function within real estate sales has been replaced by a few clicks on a smartphone.
In ListReports, we have yet another real estate software product built around and driven by mobile technologies.
At risk of sounding effusive (wouldn’t be the first time), products like this are why I enjoy getting to share my opinion about real estate technology.
Look, the lack of branding flexibility is a drawback.
There aren’t any measurement tools built in or contact capture functionality.
I’m sure these will all be addressed as this 11-month-old company evolves. There are plans to make the infographics interactive.
Until then, use ListReports to save a ton of time in your marketing effort and look really good doing it. For free.
SMH.
What do you think? Is free, fast and cool a good combination?
Have a technology product you would like to discuss? Email Craig Rowe.
