Takeaways:
- Are your leads worth your valuable time, or just a waste of your time?
- For most agents, the problem is not lead generation — it’s lead prequalification and conversion.
- The need to prequalify the prospects you’re generating remains the same no matter where they come from.
So you’re getting leads — but are they worth your valuable time, or just a waste of your time? In yesterday’s broadcast, we started a discussion of buyer and seller prequalification, and introduced some key scripts and strategies you can use to help identify the valuable, motivated, qualified leads worth investing time in.
Remember, for most agents, the problem is not lead generation — it’s lead prequalification and conversion, and of course, converting those leads is always a lot easier if they’re motivated and able to undertake the transaction.
Whether you’re purchasing buyer leads from a portal like Zillow or generating them yourself through your referral network, geographic farming or some other method, the need to prequalify the prospects you’re generating remains the same.
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Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.
