Takeaways:
- You’ve built the team, invested in infrastructure and spent money on all the marketing toys an agent could want.
- Most top producers make almost no profit in their real estate businesses, even after following the advice of industry leaders who push the “go big or go home” ideology.
- There’s a better way of doing things. It is possible to build a profit-generating real estate machine.
It’s heresy — but it’s true! You’ve built the team, invested in infrastructure and spent money on all the marketing toys an agent could want. Sales are up — but where’s your cut? Most top producers make almost no profit in their real estate businesses, even after following the advice of industry leaders who push the “go big or go home” ideology.
What? Your big team isn’t making you big profits? Well, then, it’s not big enough!
There’s a better way of doing things, and after hundreds of interviews with the nation’s leading top producers and thousands of calls with coaching students from every market in the country, we can safely tell you that “go big or go home” is great for your franchise and your broker, but not necessarily for you!
It is possible to build a profit-generating real estate machine, however — and in today’s episode, we conclude our discussion of production vs. profit, and explain how you can make more money in your business while keeping more of it as profit! (If you missed Part 1, you can listen here.)
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Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.