Here were the most popular stories on Inman this past week:
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9. Here’s a marketing plan that should increase your ROI for as little as $315 a month.
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8. Sure, technology works for lead generation — but sometimes you can use technology for something even better.
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7. The San Francisco Association of Realtors has launched a “lite” listing service, allowing agents to enter a listing in as little as four minutes.
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6. Not all technology is going to work for every agent or broker — and there’s no need to take offense if someone isn’t interested in a “game-changing” product.
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5. Two Colorado MLSs have just teamed up to create a public-facing site for their listings, and so far, they’re pleased with the results.
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4. Zillow’s been testing a program that should convert more than 26 percent of Zillow leads into conversations. It’s called “Premier Agent Assist,” and it could significantly boost user ROI.
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3. Even though some in the industry think you haven’t made it until you’ve formed a team, for some agents, going it alone might be the most lucrative plan.
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2. There are specific things millennials want from real estate agents. We collected 11 of them and illustrated them appropriately.
1. An industry pulse-check shows that real estate’s biggest problem lies within.
