Takeaways:
- Consider texting leads; people rarely delete texts and may reach back out even if you don’t reach them right away.
- Reach out to leads six times; it often takes that many contacts to land a client.
- Vary up cold-calling blocks; different people are available at different times.
SAN FRANCISCO — Real estate brokers and agents hunt for leads far and wide, but converting them is where they make their money.
Kimberly Fell, an agent with HomeSmart Realty West; Wendy Forsythe, executive vice president of Carrington Real Estate Services; Tim Heyl, CEO of The Heyl Group and Phone Animal; and Scott Segall, an agent at Douglas Elliman Real Estate, discussed the art of closing on a panel at Inman Connect San Francisco:
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