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Takeaways:
- Mobile advertising is currently Facebook’s biggest driver of revenue growth.
- Facebook made $2.9 billion from mobile advertising in 2Q 2015.
- Desktop advertising brought in $918 million; payments brought in $215 million.
If you’ve had any doubts about whether mobile advertising is a lasting trend, this data might change your mind.
Facebook’s desktop advertising brought in $918 million for the company in the second quarter of 2015, and payments netted the social media giant $215 million.
But there’s no doubt that mobile advertising was where Facebook made most of its cash — to the tune of $2.9 billion.
What’s more, mobile advertising has grown exponentially since 2012, when Facebook first began collecting revenue from this business segment.
You will find more statistics at Statista