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Takeaways:
- Email marketing in 2015 is expected to increase by $2.3 billion, and social media marketing by $3.9 billion, over 2014.
- Only 56 percent of marketers integrate social media into their email marketing plan.
- The top B2B marketers, however, do integrate social media into email marketing at a higher rate.
Many see email marketing and social media marketing as an “either/or” conundrum — time and resources you spend on one area means less time or fewer resources to spend on the other.
But what if you could integrate your email marketing and social media marketing audiences? Consider the possibilities!
That’s what ReachMail did. Check out the findings in this infographic:
