Yesterday’s unveiling of Project Upstream came with some significant statements from the organizers:
“In today’s increasingly interconnected world, Realtors are the bridge between real estate and technology,” said NAR President Chris Polychron in a statement. “We believe Project Upstream will define the future of real estate listings. Building on RPR’s significant investment in data, technology and integrated member servicing operations over the past five years, Project Upstream aims to create a common back-end platform where brokers and franchises can enter and collect listing data, as well as manage how that data is integrated with their multiple listing services, vendors and other partners. Industry leaders have envisioned this concept for many years. Now is the time to execute on this vision.”
What do you think? Is this the beginning of a new era for real estate listings, or just a blip on the radar?
And do you plan to use Upstream yourself, if you’re a broker or a listing agent?