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The pitch
When I say I’m not a fan of PowerPoint, I don’t mean the software itself. I mean that I don’t like what most people do with it; which more often than not equates to inducing their audience into a REM cycle.
This conference room cocktail of unoriginality and tedium has regrettably become a staple of the modern business presenter. Real estate agents are especially susceptible to its ills, primarily because most listing presentations are going to come chock-full o’ facts, like average days on market and how many homes like theirs sold in the last 90 days. Admittedly, PowerPoint does make it easy to present facts. Mundane, mouth-breathing facts.
My hope is that HomePrezzo, available soon in the United States, can wake us all up from our presentation haze.
The sale
Many years ago, any sort of Web-based animation used to be called “flash.” That wasn’t a cheesy euphemism; it was because the Macromedia product that could animate shapes and text into compelling substantive content was called Flash. It was used so often in overly done website introductions that like PowerPoint, people just tired of seeing it. Adobe now owns it, and it’s much more than it once was. Thankfully.
Anyway, Flash is the easiest comparison, visually, to HomePrezzo. It takes the information you would normally shoot lifeless with PowerPoint bullets and translates it into vibrant, smoothly animated video presentations.
There are icons and symbols and soundtracks, and everything you do will look like it was created by a professional developer.
HomePrezzo comes with loaded templates with set colors and text schemes. You can also upload your image, logo and contact points so they’re always there, ready to be plugged in.
Best of all, it’s tailored specifically to real estate agents.
HomePrezzo goes beyond just slick graphics and robust color menus. It connects with CoreLogic’s data stream so all the market metrics you need are flowing directly into the software. Search your listing’s suburb and select the most pertinent pieces of research to support your listing strategy.
This intersection of data and artistry can lead to some pretty sweet marketing collateral. In essence, HomePrezzo makes animated infographics. It takes watching only a few examples to understand how much more engaging this asset can make your client meetings.
There are other uses for HomePrezzo, too. Use it to make quarterly market reports instead of another PDF document. Email your effort to clients, load it on your website, and share it to your social networks. HomePrezzo can also be used in general branding efforts to introduce your team or announce a list of recent solds.
The benefit of innovations in marketing content production is that they help us think beyond the ways we typically leverage products of their ilk. No one emails an entire PowerPoint as a way to introduce themselves to a potential client. I hope not, anyway.
HomePrezzo’s interface is attractive, and organic.
I would warn, however, not to overdo it. Like actual video, keep things brief and corporeal. Engaging, but not tedious. Remember the role of your presentation. It’s not supposed to do the work for you; it’s supposed to support the work you do. Don’t let HomePrezzo’s gloss lull you into presentation apathy; meaning, don’t neglect good data and copy for the aesthetic.
The close
HomePrezzo was built and launched in Australia; its stateside debut has yet to happen. “Soon,” I’m told.
I don’t think HomePrezzo is something you’re going to use for every listing. The Standard license is priced at $50/month, capped at 15 “Prezzos.” The Pro version is $100/month for 50 Prezzos; quite the volume discount. You can try it for free.
Until HomePrezzo is up and running at full sprint here, continue to think of new ways to leverage cool tech to present your work to your clients. It’s your work, after all. Do it justice: Uninstall PowerPoint.
Do you use HomePrezzo? What do you think? Leave a comment and let us know!
Do you have a product for our tech expert to review? Email Craig Rowe.
