Get personal and prove you are delivering services and value

Drip marketing campaigns have their place, but real estate agents also need to build legitimate relationships with consumers by responding to their inquiries more personally and demonstrating that they are “somebody who actually cares and is right there,” says Frederick Herot, vice president of marketing for realtor.com operator Move Inc. As for brokers, Herot says they “should not be ashamed or abashed that they’re in there making a lot of money,” if they can show they are delivering lots of services and value.