Inman

Smart home tech sells listings faster

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Smart home technology like the popular Nest thermostat and smoke alarm helps homes sell faster, according to an online survey of 513 Coldwell Banker Real Estate agents.

Approximately two-thirds of the respondents said homebuyers are more interested in homes featuring smart features and tech than they were two to five years ago. One in 3 agents polled said smart homes sell faster.

Which smart home technology categories are buyers most interested in? Agents said:

  • Security (65 percent)
  • Temperature control (57 percent)
  • Safety (48 percent)
  • Lighting (46 percent)
  • Entertainment (42 percent)
  • Appliances (23 percent)

“After being on the ground at this year’s Consumer Electronics Show, it was clear that the connective tissue of smart technology in the home is entering the mainstream,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate, in a statement.

Some of the smart home technology that stood out to Coldwell Banker at CES included:

Email Paul Hagey.