With the help of its technology partner Homes.com, Re/Max has updated its iOS and Android consumer mobile apps to provide an agent-branded search feature, integration of saved mobile and Web searches, and a revised map search results view.
With the updated “Re/Max Real Estate Search” apps, Re/Max agents — through a custom code they give out — can now ensure that consumers using the apps to search for properties stay connected to them throughout the process.
“With (consumers’ interest in mobile home search) in mind, the 2.0 Re/Max mobile app provides users with a quick, easy way to search for homes as well as a simple way to contact their agents,” said John Smiley, Re/Max technology strategy officer, in a statement.
In addition to the agent-branded feature, saved searches consumers make in the apps now sync up with Web saved searches, the map view now surfaces clusters of nearby homes for sale and an aerial “balloon” view is available for each listing.
The app updates are the latest step in the partnership between Re/Max and Homes.com, which began in March 2012 when Re/Max chose Homes.com to host and build its website, remax.com, and build iPhone, iPad and Android mobile apps for it. Re/Max also began feeding its listings to Homes.com and co-branding Homes.com’s marketing suite Homes Connect to its agents with the partnership.
Homes.com agent products will also be highlighted in the updated apps.
“Re/Max and Homes.com have an amazingly successful partnership that continues to grow with innovative solutions,” said Brock MacLean, executive vice president of Homes.com, in a statement.
Re/Max is not alone in rolling out consumer apps with a feature that allows agents to stay top of mind with their clients and leads.
Re/Max competitor Keller Williams Realty rolled out a free consumer agent-branded mobile app last August for all of its agents.
DreamCommerce and Imprev Inc. also released agent-branded consumer apps in 2013. Realtor.com released free, agent-branded versions of its consumer mobile iOS and Android apps in 2012.
