Trulia has refashioned the way it displays new-home listings on its search results and property detail pages to more accurately label homes by type and consolidate information about a new-home listing’s community.
Up until now, Trulia treated new-home listings as it would any other, Trulia spokesman Matt Flegal told Inman News.
A Trulia new-home search results page now shows a plan name (if the listing is preconstruction) and a clickable name of the community the plan or newly built house is a part of. Listings are also tagged with a “New Community” label.
New-home listing display on Trulia’s revamped search results page.
Trulia also now provides links to all plans or house styles in the new-home community on new-home listings’ property detail pages. (See, for example, the “Pinehurst Plan” in the Austin, Texas, new-home community Maravilla at Avaa.) The detail pages also include additional community information and a link to new community detail pages that provide further information about the new-home community.
Trulia, which has displayed new-home listings since its launch, currently gets listings directly from more than 800 builders and through two new-home syndication platforms, NewHomeSource.com and NewHomeFeed.com, Flegal said.
Seattle-based online brokerage and referral site Redfin added new-home listings today sourced from NewHomeSource.com.
NewHomeSource.com is operated by Builders Digital Exchange LLC (BDX), a joint venture between realtor.com operator Move Inc. and a consortium of 32 U.S. builders under the aegis of Builder Homesite Inc. BDX operates the new-home listing sites NewHomeSource.com and NewHomes.move.com.
Thanks to “historic” changes to the realtor.com operating agreement with Move that the National Association of Realtors authorized in a special July meeting, realtor.com began displaying 44,000 new-home listings from BDX in August.
Trulia’s rival Zillow also gets listings directly from builders and has had new-home listings on its site since launch. Zillow, like Trulia, gets new-home listings from NewHomeFeed.com, a Zillow spokeswoman told Inman News.
Editor’s note: A previous version of this story incorrectly stated that Zillow does not receive new-home listings from syndicators. In fact, in addition to listings it gets directly from builders, Zillow receives new-home listings from syndicator NewHomeFeed.com.
