These brokers are independent and innovating like crazy

Equipped with the latest tech tools and marketing themselves through online channels, independent brokers are innovating like crazy and competing with the big brands. Hear more about how they are pulling it off — and pitfalls to watch for — from Vanessa Bergmark, general manager and partner, Red Oak Realty; L.P. Finn, operating officer, Coach Realtors; Zach Schabot, founder, Go Realty; Nick Segal, president and co-founder, Partners Trust Real Estate; and Joseph Rand, general counsel and managing partner, Better Homes and Gardens Real Estate.