Would you like to attract more clients by having more fun in your business? Whether it’s partying, exercising or just doing something silly, a number of speakers at the recent Agent Reboot conference in New York City shared how they are attracting clients by having fun in their businesses.
According to the law of attraction, “We attract who we are.” If you want to work with fun, engaging clients, you need to be fun and engaging. It also means getting rid of the sourpuss, unfun clients who zap your time and energy. Here are some of the best ideas from Agent Reboot to help you get started.
1. Every broker needs a bell
Katie Maxwell shared some of her secrets for creating her top-producing office. Every time a transaction closes or there is some other reason to celebrate in her office, Maxwell rings her bell. Her approach to celebrating the everyday wins keeps her office energized and excited.
To apply this approach in your business, acknowledge your personal business wins. If you want a bell, get one. If you want to celebrate making 50 cold calls or contacting owners of 10 expired listings with your favorite coffee drink or a piece of chocolate, do it! Celebrating small wins makes it easier to attract even more wins in the future.
Maxwell doesn’t stop there, however. She regularly organizes what she calls “neighborhood jogging or walking tours,” often in luxury areas. These “tours” allow her company and its agents to be seen having fun by the people who live in these areas. These walks/jogs also support her agents to have fun and be healthy.
Once the agents finish their strolling, walking or jogging tour, Maxwell writes a fun description that she posts on Instagram to go along with the great photos she took. She also posts these on their website and on other social media sites. This is just another way to have fun while marketing your business at no charge.
Most importantly, Maxwell guards the fun environment in her company: “Any negativity and you’re out!”
She believes that it is important to hire people who will help each other and who are willing to have fun both at work and outside the office.
2. Leverage your digital twin
Have you ever thought of your various social media profiles as being your “digital twin”? Your “digital twin” never has to have a bad day or be in a grumpy mood. Better yet, he or she is available 24/7.
Tony Giordano also argues that digital relationships are 100 times more powerful than real-life relationships in the same period of time. Specifically, when you meet someone and friend that person on Facebook, you learn a lot about your “friend” in a short period of time by reading their profile and their posts. You discover who and what their friends are like, as well as what their interests are. In the face-to-face world, this level of knowledge could take months or even years to acquire.
Giordano explained how to leverage Facebook to obtain great exposure to 3,000 people or more, all for no charge. The first step is to take a really great photo. Each person who likes your photo has an average of 300 Facebook friends. This means that if 10 people like your photo, it will be seen by up to 3,000 different people.
As Giordano put it: “Three thousand people saw my photo, saw my brand, and it cost me nothing.”
3. Live like a diva
Kim Colaprete has developed a highly successful business by doing four major parties/events for her clients each year. Her goal is to bring her various social circles together, introduce them to each other, and support a local business or charity in the process. (It also produces a lot of business for her, too.)
To begin planning her next event, she always likes to find what she calls “brand ambassadors.” These people are her raving fans, who like what she posts on social media and will happily share information about the upcoming event.
For Colaprete, her blog is the foundation. She uses MailChimp to send out invites since it allows her to track who and when the invites are opened. Depending on the client’s communication preferences, Colaprete follows up with personal email, texts, tweets or phone calls.
In terms of the venue, it should depend upon the demographic that you serve. Colaprete’s clients enjoy cocktail parties, so she has held a happy hour at a wine bar and co-hosted a different event at a microbrewery.
A key part of Colaprete’s success is throwing a great party and making sure that you have someone designated to take both photos and videos of the party. The goal is to get a photo of everyone who attends. You then share your videos and photos so your guests can post them on their own social media pages.
During the event, Colaprete advises that you and your ambassadors make sure that everyone is meeting people and having a good time. “Your role is to be the super-connector.” Also, make sure that your ambassadors are actively working the social media before, during and after the event.
Once the event is over, be sure to personally follow up with everyone who attended. This is also a great opportunity to send friend and follower requests for those you haven’t met before.
To learn more about this approach, check out Colaprete’s fun video titled, “How to Throw a Party Like a Diva.”
If you are ready to have more fun in 2014 and be more profitable, try one of these approaches. Better yet, come up with something totally unique for your business and your clients and watch how easily your business grows.
Bernice Ross, CEO of RealEstateCoach.com, is a national speaker, trainer and author of the National Association of Realtors’ No. 1 best-seller, “Real Estate Dough: Your Recipe for Real Estate Success.” Hear Bernice’s five-minute daily real estate show, just named “new and notable” by iTunes, at www.RealEstateCoachRadio.com.
