Homes.com, Apartment Guide and Rent.com all moved up in Experian Marketing Services’ rankings of top real estate websites in January, surging past MSN Real Estate.
Century 21 maintained its position as the only franchisor website in the top 20, and Redfin and ZipRealty were the top brokerage websites on the list.
Movoto — which obtains listings data as a licensed broker in California and 35 other states, but which operates primarily as a referral site for agents at other brokerages — was the only other brokerage site in the top 20.
HAR.com — the consumer-facing website operated by the Houston Association of Realtors — was the only multiple listing service website in the top 20.
Total U.S. visits to real estate websites were up 25 percent from December, to 364.4 million.
Top 20 real estate websites, January 2014
| Website |
Total visits |
Share of visits |
December rank |
| 1. Zillow |
57,251,451 |
15.71% |
1 |
| 2. Trulia.com |
30,294,825 |
8.31% |
2 |
| 3. Realtor.com |
26,292,335 |
7.21% |
3 |
| 4. Yahoo! Homes |
21,322,132 |
5.85% |
4 |
| 5. Homes.com |
10,141,145 |
2.78% |
6 |
| 6. Apartment Guide |
6,933,588 |
1.90% |
7 |
| 7. Rent.com |
5,170,450 |
1.42% |
11 |
| 8. MSN Real Estate |
4,847,430 |
1.33% |
5 |
| 9. Apartments.com |
4,317,852 |
1.18% |
10 |
| 10. LoopNet |
4,251,186 |
1.17% |
8 |
| 11. HomeAway |
4,189,206 |
1.15% |
17 |
| 12. Redfin |
4,163,199 |
1.14% |
9 |
| 13. ForRent.com |
4,074,682 |
1.12% |
13 |
| 14. ZipRealty |
3,710,863 |
1.02% |
12 |
| 15. Caring.com |
3,534,251 |
0.97% |
18 |
| 16. Century 21 Real Estate |
3,496,996 |
0.96% |
16 |
| 17. ApartmentFinder.com |
3,260,305 |
0.89% |
14 |
| 18. Movoto Inc. |
3,221,894 |
0.88% |
19 |
| 19. HAR.com |
3,037,288 |
0.83% |
15 |
| 20. HotPads.com |
2,984,276 |
0.82% |
22 |
Source: Experian Marketing Services/Experian Hitwise
Editor’s note: This story has been updated to note that Movoto Inc. is licensed as a brokerage in 36 states.