How to cook up the right blend of social media content

NEW YORK — Adam Selig, founder and managing partner at content curator Lumentus, reflects on how agents’ social media marketing strategies have evolved in recent years.

Sharing a balanced blend of personal content and business content is essential to success on the likes of Twitter and Facebook, he said at a reception for Real Estate Connect. And, according to Selig, there’s actually a specific ratio that captures that balance.