The MLS 'app store' [VIDEO]

Amy Geddes is the executive vice president and chief operating officer of Clareity Security, which launched an “app store” in May, giving MLSs and vendors a new way to market and sell third-party products to real estate agents and brokers.

Before joining Clareity, Geddes was the CEO of Boise, Idaho-based Intermountain Multiple Listing Service for seven years. An early adopter of social media technologies, Geddes channels her energy into services like Twitter and Facebook, leveraging social media to glean bits of industry information, strengthen existing relationships and grow new ones, both personally and professionally.

Amy Geddes on “The MLS ‘app store.’ ” (2:45).