Building and measuring the social world [VIDEO]

Tamara Mendelsohn leads marketing for Eventbrite with a focus on customer acquisition, retention and branding.

As an expert on e-commerce technology, multichannel retail, and trends in how consumers integrate technology into shopping, Mendelsohn has authored research reports and worked with both retailers and technology vendors to help them shape their strategies.

Hear what Mendelsohn has to say about “Building and measuring the social world.”

“Building and measuring the social world” (2:36).