Al Heath is one of four entrepreneurs with varied backgrounds and experiences who founded Zufog with a common vision to help companies and employees operate to maximum potential by providing them with vital yet traditionally impossible-to-quantify data.

The company says its next-generation analytics can help businesses truly understand their customers and employees, promote their brand and surpass their competitors.

Zufog is one of the 13 companies in the inaugural class of the Inman Incubator program, a yearlong mentorship, advisory and promotional program to help new companies in the real estate industry succeed.

“Inman Incubator: Zufog.com.” (1:50).

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