First round of Start-Up Alley companies announced

27doors was created to simplify the lives of real estate agents and their clients. The company’s technology platform was designed to deliver the best experience for searching and organizing listings, seamless sharing of private and public information between agents and clients, and easy management of client interests.

Benutech was founded with the commitment and dedication to revolutionize the real estate industry through the creation and implementation of the most advanced and intuitive business systems in the industry. Benutech offers an intelligent and unparalleled approach of providing the real estate industry both innovative technology and elegant data solutions.

Contactually is a new relationship management system, built specifically for the needs of Realtors. Contactually’s robust solution automates much of the critical follow-up processes so Realtors can stay relevant and top of mind with prospects. With Contactually, Realtors earn referrals and repeat customers in a quick and easy way.

Free for agents, EZ Coordinator gives users the power to manage their real estate transactions online. It includes unlimited document storage, e-signatures using DocuSign, task management, Google calendar and contacts integration.

HomeLight says it’s the best new way for agents to source new business and showcase their skills to the world. HomeLight analyzes an agent’s actual sales data and client reviews to provide them a free online profile that portrays their strengths and instills trust in prospective clients.

ImageSurge developes interactive digital display and kiosk solutions for the real estate industry. The company says its Interactive Real Estate Storefront is the only touch-interactive product in the marketplace capable of operating through any type of commercial window glass. Features include sunlight-readability, MLS integration, lead capture, and user analytics.

Be in front of clients daily with a branded, daily deal email aggregated from 817 deal websites. MyClientDiscounts.com allows clients to personalize their profile to receive only the deals they are interested in. Agents stay front of mind while their clients save on products they enjoy.

MyShortTrack lets agents and brokers control more transactions with less effort by bringing information, documents and people together with permissions-based access. Robust process management and automation enables both high producers and novices to focus on the communication and actions that keep deals on track.

Quantum Leads is a next-generation real estate system utilizing a virtual office website (VOW) to capture buyer and seller leads in one user-friendly dashboard. Users gain access to customer relationship management tools, task scheduling, blogging, drip emails, individual brokerage and agent websites, and online marketing backed by customer service.

Recruiting is critical to profitability, but expensive and time consuming. RealtyConnection aims to put brokerage companies in front of the masses of real estate agents looking for a new office. RealtyConnection’s cooperative marketing platform creates “warm leads” for recruiting success.

Reesio combines every step of the real estate transaction process into one flow, allowing agents, clients and third parties to electronically sign and share real estate documents. Users can also manage property showings, offers, messages and document storage all in one place.

With MagicPlan, making a floor plan is as easy as taking a picture with a mobile device. No need to measure or draw. MagicPlan’s patented technology has been downloaded more than 3 million times and was “App of the Week” in 92 countries.

Tourzilla creates video tours for real estate listings with the click of users’ iPhone or iPads. With one more click, video tours are hosted online. Video tours are displayed with marketing tools, and users get the analytics report weekly.

Vestify.com is a website dedicated to residential, commercial and industrial investment property. The company provide agents and brokers with a platform to promote their listings to investors locally, nationally and internationally, as well as resourceful investment tools.

Zufog is an innovative data analytics software that provides Realtors with actionable data gathered through fun and fast customer-driven reviews and customized surveys. Zufog creates comprehensive dashboards packed with data and metrics including agents’ strengths and weaknesses, real-time customer satisfaction, and other data outputs designed to improve your business.