Real estate brokerage @properties will use interactive floor plans and high-resolution photos to market listings online at no additional charge to sellers on all homes listed at $500,000 or more.
The Chicago-based brokerage said it plans to extend the service to sellers of homes priced at more than $300,000.
The service will be provided by Rosemont, Ill.-based VHT Studios, which photographs and takes room measurements on site, delivering photos and floor plans within two to three business days.
VHT’s interactive floor plans show all walls, partitions, doors, windows, staircases, columns, recesses, chimneys, major appliances, floor levels and room dimensions.
VHT also offers a floor plan reconstruction service when architectural blueprints are available.
“It’s almost irresponsible not to make floor plans available when it’s so easy to do with VHT’s new service,” said @properties co-owner Thaddeus Wong in a statement. “Properties can be equivalent in location, and number of bedrooms and bathrooms, but that doesn’t mean they’re all the same. You need to have a full grasp of how all the rooms relate to one another to help you determine a property’s value and if it fits a buyer’s needs.”
Wong said the majority of @properties listings will soon have floor plans included.
What listing enhancements do you think are the most useful in marketing properties? Leave your comment below.
