Real estate search and marketing company Trulia is making strides in its push to cooperate with multiple listing services nationwide in order to better the quality of listing information online.
The company announced this week that it has signed up all five MLSs in the San Francisco Bay Area to its quality assurance system, Trulia Direct Reference, The system allows MLSs, brokers and agents to identify discrepancies between real estate listings from MLSs and listings on third-party syndication sites.
Trulia introduced the system last year. Participating MLSs provide Trulia Direct Reference with accurate data on factors such as list price and status. The system then automatically reports discrepancies back to the MLS, broker and listing agent. The agent then has the option to visit the third-party sources and correct the information. MLSs can participate in the system at no cost whether or not they syndicate listings to Trulia.
The five participating Bay Area MLSs are East Bay Regional Data Inc. (EBRDI), San Francisco Association of Realtors, MLSListings, Bay Area Real Estate Information Services (BAREIS), and Bay East Association of Realtors. MLSListings and BAREIS also syndicate listings to Trulia.
EBRDI was the latest to sign up. "TDR will ensure that our listings are accurately displayed and provide the highest quality exposure and experience for our members," said Rosemary Scardina, CEO of EBRDI, in a statement.
With all five MLSs participating, "Bay Area homebuyers, sellers and renters will have access to high quality property information to help them complete their home search," said Matt Dollinger, Trulia’s head of industry relations, in a statement.
Listings quality is a long-standing issue across the online real estate space. Some brokerages have cited listing inaccuracy as one of the reasons they’ve stopped syndicating listings to Trulia and other third-party sites. Trulia and rival Zillow have recently offered brokers incentives to feed the portals listings data directly and both companies say they prioritize listing information that comes directly from MLSs and brokers.
In a letter to brokers in May, Trulia CEO Pete Flint emphasized the company’s desire to partner with the industry.
"We know that direct data feeds from brokers drastically improve data accuracy. We ask for your help and support, and are committed to continue to work with the industry to improve data quality on all levels," he said.