Two more multiple listing services — one in California, the other in Florida — with a combined membership of more than 18,000 real estate professionals have agreed to provide listings to Homes.com.
The newest members of Homes.com’s MLS partnership program are Sunnyvale, Calif.-based MLSListings, and the South Broward Board of Realtors in Pembroke Pines, Fla. Both MLSs will display their members’ listings on Homes.com and the company’s mobile apps.
When Homes.com has listings data that’s sourced directly from an MLS, it replaces data provided by third-party syndicators, providing consumers with "the most accurate data available in these markets," the company said.
"Listing data accuracy is always an issue in our industry, and by partnering with Homes.com, we are providing the best and most accurate listing data to an industry leader in property search," MLSListings Inc. CEO Jim Harrison said in a statement.
Other provisions of the partnerships include:
- Emails generated by consumer inquiries on listings provided by these MLSs will be sent free to listing agents.
- Listing detail pages will be branded to the listing firm, and include attribution indicating that the listing was sourced from the MLS.
- Listing detail pages will not include competing advertising from other agents or brokerages.
- Listing agents will receive all consumer inquiries.
A division of Dominion Enterprises, Homes.com recently signed a similar agreement with the largest MLS in the country, California Regional MLS, that provides more than 68,000 CRMLS members with access to Homes.com’s marketing platform, Homes Connect.
Listing detail pages on Homes.com "never include competing advertising from other agents or brokerages," the company noted in announcing the new partnerships — a sensitive issue with some brokerage firms that has led a few to pull their listings from third-party listing portals.
On Monday, real estate search company Trulia announced it was retooling some of its marketing offerings for real estate professionals. Listing agents and brokers will be clearly identified at the top of and within the body of every listing page, and properties that listing agents or brokers have paid to appear at the top of consumer search results will no longer display advertising from competing agents or brokers.
