Real estate brokerages under the umbrella of franchisor Realogy Corp. — including Century 21, Coldwell Banker and ERA Real Estate — will feed vacation-home listings to HomeAwayRealEstate.com, a marketplace for vacation homes with rental potential.
A marketing agreement with HomeAway Real Estate, the real estate arm of HomeAway Inc., gives Realogy agents a specialized marketing channel to reach buyers who are interested in beachside cottages, ski-in chalets, mountain lodges and other vacation properties, said HomeAway Vice President Martin Slagter in a press release.
Terms of the marketing agreement were not disclosed. But agents under Realogy’s franchise umbrella, which also include Better Homes and Gardens Real Estate and Sotheby’s International Realty, will be able to "enhance their listings" by becoming members of HomeAway Real Estate’s site. Site members can provide details about a home’s rental potential, including rental history, average rental rates and vacation-specific characteristics.
Based in Austin, Texas, HomeAway has amassed more than 480,000 paid vacation rental home listings in 120 countries, which are marketed on websites including HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; and AlugueTemporada.com.br in Brazil.
***
What’s your opinion? Leave your comments below or send a letter to the editor.
