Episode 24: How is real estate like golf? "It seems real easy but it never is," says real estate broker Frank LLosa.
"What do you do with your clients to help convey the message that it’s not as easy as it seems?" he asks.
Some consumers may believe that they can find their own homes and that all they need is a "paper pusher" to help get deals done. He says, "How do we convey to the audience that it’s like golf: it takes skill, it takes time, it takes experience? It’s not just filling out paperwork."
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Frank Borges LLosa is the broker, founder and owner of FranklyRealty.com, a real estate brokerage in Falls Church, Va. He is the creator of the Trust Me I’m a Realtor blog and multiple listing service wiki site FranklyMLS.com. You can follow him on Twitter: @franklyrealty.
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