Episode 20: Is it still the role of agents to find the right homes for their clients?
Frank LLosa, of Frankly Realty in Virginia, says agents typically play a far lesser role in home-finding these days — a result of improved online search tools for consumers.
"That role of having to wake up in the morning and having a list of three or four customers, and doing manual searches for each of them and sending them off — that’s not the way I work."
He adds, "People don’t want me to send them what I think is a pretty house because I have completely different tastes than most other people. To constantly be sending them stuff just doesn’t seem efficient."
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Frank Borges LLosa is the broker, founder and owner of FranklyRealty.com, a real estate brokerage in Falls Church, Va. He is the creator of the Trust Me I’m a Realtor blog and multiple listing service wiki site FranklyMLS.com. You can follow him on Twitter: @franklyrealty.
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