Real estate franchisor Coldwell Banker Real Estate launched a blog called Blue Matter this week. The name comes from "the part of the brain that thinks about real estate," according to the blog’s tagline.
The blog will feature voices from inside the Coldwell Banker brand, including Jim Gillespie, the company’s president and CEO; Mike Fischer, its senior vice president of marketing; Diann Patton, its consumer real estate specialist; David Marine, its social media strategist; and Gustavo Gonzalez, a production specialist.
The blog is part of Coldwell Banker’s social media strategy, which also includes a presence on Facebook, Twitter, and YouTube.
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