Correction: Tuesday’s story about the launch of Google AdWords Comparison Ads for mortgages, "Google ads compare mortgage rates," listed three of the seven companies participating in the initiative, to date.
Four companies are providing pricing engines that allow lenders to provide loan quotes automatically: Mortech, OpenClose, Optimal Blue and PriceMyLoan.
Mortech and OpenClose are also providing lead management systems for lenders, along with three other companies: Kaleidico, LeadMailbox and Leads360.
The original story, "Google ads compare mortgage rates," has been updated to include all of the vendors.
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