Inman

Redfin off Hitwise top 20 list in October

Real estate brokerage site Redfin.com was bumped from a list of top 20 real estate sites, and commercial real estate information site LoopNet.com joined that group in October, online metrics company Hitwise reported Thursday.

Redfin, which has alternated off and on the top 20 list in recent months, on Thursday announced a $10 million round of financing that brings its total to about $30.8 million — its first round of venture funding was in 2005 (see story).

The top seven sites on the list were unchanged from September, with No. 1 Realtor.com growing its U.S. market share of online visits to real estate-related sites from 6.86 percent in September to 7.1 percent in October, and No. 2 Yahoo Real Estate‘s market share falling from 4.66 percent in September to 3.59 percent in October, Hitwise reported.

Third on the Hitwise top 20 list in October was Zillow.com, with a 3.01 percent market share, followed by ZipRealty.com (2.65 percent), ServiceMagic.com (2.52 percent), Rent.com (2.39 percent), Trulia.com (2.15 percent), MSN Real Estate (1.71 percent), Homes.com (1.7 percent), and No. 10 Apartments.com (1.36 percent).

ReMax.com slipped from 10th in September to 12th in October, with AOL Real Estate falling from 15th to 17th and LoopNet.com rising from 22nd in September to 20th in October.

Four sites joined the top 100 real estate category sites tracked by Hitwise in October: MyUnclaimedProperty.org was not ranked in September and placed 72nd in October, HomeRentalsStore.com moved from 119th to 89th, BlueGreenOnline.com rose from 105th to 97th, and Obeo.com rose from 101st to 98th.

Sites falling from the top 100 list in October: ApartmentHomeLiving.com (from 75th in September to 122nd in October), SibcyCline.com (95th to 114th), LakeHouse.com (97th to 125th), and FloridaMoves.com (100th to 111th).

Fast-rising sites in the overall Hitwise real estate rankings during the four-month period ending October 2009 include: AgentEvaluator.com, up 585 places to 547th; Dolben.com, up 584 places to 819th; RobertAllenInstitute.com, up 524 places to 1,158th; MLSNI.ConnectMLS.com, up 384 places to 301st; JohnRWood.com, up 285 places to 577th; NWA.MLXchange.com, up 184 places to 299th; MLSPIN.com, up 167 places to 215th; MrLandlord.com, up 166 places to 352nd; and ARIALasVegas.com, up 143 places to 409th.

And during the four-week period ending Oct. 31, top search words and phrases leading to real estate-category Web sites included: "realtor.com," "apartments for rent," "zillow," "real estate," "century 21," "homes for sale," "zillow.com," "houses for rent," "remax," and "houses for sale."

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