The real estate industry continues to adopt applications and services for mobile phones, with several companies making announcements in the last week.
Dallas-based InstantInfo Corp. says Briggs Freeman Real Estate Brokerage is the first company to sign on to its eFastInfo.com service, which allows consumers to receive property information on their smartphones by entering a code on a listing’s yard sign.
Lead capture and management tools allow agents and brokers to review, communicate and keep profiles on each client in real time, InstantInfo said. The subscription-based eFastInfo.com service will handle up to 40 properties at a time for $29.99 per month.
Charlotte, N.C.-based Allen Tate Co. said it will offer consumers instant access to property information from their cell phones through CellSigns’ text messaging service, which is compatible with all types of cell phones.
Allen Tate, which operates in North and South Carolina, was the 11th-largest brokerage in the nation by transaction sides during 2008, according to Real Trends.
The service is launching this week throughout the Charlotte, Triad, Triangle and upstate South Carolina regions. Properties with mobile texting capabilities will be identified with sign riders that carry a unique property ID and text-messaging number.
Goomzee — which offers a mobile-phone advertising and lead-generation tool, Realty Connect, that offers optional virtual tours — is testing an iPhone application that will allow agents to manage listings, campaigns, leads and follow-ups on the go. The Missoula, Mont.-based company said an administrative application for BlackBerry is also in testing and may be released to select clients this week.
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